CompareSide-by-Side Comparison
HG Insights
B2B technographics and revenue intelligence platform.
VS
ZoomInfo
The comprehensive B2B database and sales intelligence platform.
HG Insights
ZoomInfo
API Type
REST
REST
MCP Ready
YES
YES
Free Tier
YES
NO
SDKs
Python, JavaScript
Python, Java, Node.js, C#
Webhooks
YES
YES
Capabilities
Company Enrichment, Technographics, Intent Signals, IT Spend Data, B2B Data Enrichment
Natural Language Prospecting, Real-time Lead Enrichment, Intent Data Orchestration, Lead Generation, B2B Data Enrichment, Intent Intelligence
HG Insights
ZoomInfo
API Type
REST
REST
MCP Ready
YES
YES
Free Tier
YES
NO
SDKs
Python, JavaScript
Python, Java, Node.js, C#
Webhooks
YES
YES
Capabilities
Company Enrichment, Technographics, Intent Signals, IT Spend Data, B2B Data Enrichment
Natural Language Prospecting, Real-time Lead Enrichment, Intent Data Orchestration, Lead Generation, B2B Data Enrichment, Intent Intelligence
API & MCP Analysis
For AI-native operators choosing between HG Insights and ZoomInfo, the decision comes down to API accessibility and how easily your agent can interface with each tool.
Both HG Insights and ZoomInfo support MCP (Model Context Protocol), meaning you can connect either directly to Claude, Cursor, or other AI agents without writing custom integration code.
HG Insights Starter Prompt
"Claude, use HG Insights to enrich these companies with technographic data."
ZoomInfo Starter Prompt
"Claude, use the ZoomInfo MCP server to search for 50 VPs of Sales at Series B SaaS companies in California and return their verified emails."
Support & Guidance
HG Insights vs ZoomInfo FAQ
01
Which has a better API for AI agents — HG Insights or ZoomInfo?
HG Insights offers an MCP server for direct AI agent integration. ZoomInfo also offers an MCP server. Check the comparison table above for a full breakdown of SDKs, webhooks, and capabilities.
02
Can I connect HG Insights or ZoomInfo to Claude or Cursor?
Yes, both tools have MCP servers that work with Claude, Cursor, and other AI coding agents.
03
HG Insights vs ZoomInfo — which is better for sales automation?
It depends on your stack. HG Insights is "B2B technographics and revenue intelligence platform." while ZoomInfo is "The comprehensive B2B database and sales intelligence platform.". Compare their API capabilities, MCP support, and pricing above to find the right fit for your workflow.