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4-Tool Stack

The Inbound Lead Machine

When leads come to you, speed matters. This stack captures inbound leads through scheduling, instantly enriches them with firmographic data, pushes them into your CRM with full context, and connects your tools with workflow automation. The faster you respond with context, the higher your close rate.

Workflow
01
Step 1

Capture the lead

Calendly

Prospects book a meeting through Calendly, triggering a webhook with their name, email, and company.

02
Step 2

Enrich the record

Clearbit (Breeze)

Pass the email to Clearbit to pull company size, funding, industry, and tech stack in real time.

03
Step 3

Create the CRM record

HubSpot

Push the enriched lead into HubSpot as a new contact with all firmographic fields pre-filled.

04
Step 4

Automate the glue

Zapier

Wire everything together with Zapier — trigger Slack alerts, assign reps, and update lead scores automatically.

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