Offer Creation

# Skill: Offer Creation

Build irresistible offers using the $100M Offers framework. Structure value stacks, guarantees, bonuses, and pricing that make saying "no" feel irrational.

## Purpose

Most founders sell a product. Great founders sell an offer. This skill walks through the complete process of turning a product or service into a "grand slam offer" — one where the perceived value so far exceeds the price that buying becomes the obvious choice.

## Workflow

### Step 1: Define the Dream Outcome

Ask the user:
- What does your customer want more than anything? (The dream outcome, not your product)
- How long does it currently take them to get there?
- What have they already tried that failed?
- What's the biggest risk they perceive in buying?

### Step 2: Apply the Value Equation

Value = (Dream Outcome x Perceived Likelihood of Achievement) / (Time Delay x Effort & Sacrifice)

For maximum value, work all four levers:
1. **Increase Dream Outcome** — Make the end result bigger, more specific, more desirable
2. **Increase Perceived Likelihood** — Add proof, guarantees, credentials, case studies
3. **Decrease Time Delay** — Faster results, quick wins, immediate access
4. **Decrease Effort & Sacrifice** — Done-for-you, templates, automation, simplicity

### Step 3: Build the Value Stack

List every component of the offer. For each, define:
- Core offer: The main product/service
- Bonus 1: Accelerator, template, tool
- Bonus 2: Access, community, support
- Bonus 3: Speed/convenience upgrade

The stack should make the price feel absurdly low compared to total value. Aim for 10:1 value-to-price ratio minimum.

### Step 4: Design the Guarantee

Choose a guarantee type:
- **Unconditional** — "Full refund, no questions asked, 30 days"
- **Conditional** — "Do X, Y, Z and if you don't get [result], full refund"
- **Anti-guarantee** — "This is NOT for everyone. We're selective."
- **Performance** — "We'll work for free until you hit [metric]"

### Step 5: Name the Offer

The name should communicate the result, not the mechanism:
- Bad: "Marketing Consulting Package"
- Good: "The 90-Day Revenue Accelerator"

Formula: [Timeframe] + [Dream Outcome] + [Container Word]

## Constraints

- Never create offers with fake or inflated value numbers — every value claim must be defensible
- Don't stack bonuses that are irrelevant to the core outcome
- Guarantees must be ones the user can actually honor