Loops API Documentation & MCP Config | Salestools Club
Back to Directory
Loops logo
Sales Engagement

Loops

Email platform for modern SaaS companies.

Key Features
SaaS Lifecycle Email
Trigger Events
Contact Management
How to use this tool
"Claude, trigger the 'Post-Purchase' event in Loops for customer 'akhil@example.com'."
Technical Feature Analysis

Loops is built for AI-first teams, specifically for workflows where you want an AI agent to handle your Sales Engagement tasks. Instead of manual data entry, Loops lets your AI "see" and "act" on your data directly through its REST.

Loops provides a REST API for sending transactional emails, managing contacts, and triggering event-based email campaigns. It is designed specifically for SaaS companies that need to combine marketing loops, onboarding sequences, and product emails in one platform. The API is clean and well-documented, making it easy to integrate lifecycle email into your application.

The biggest win with Loops is the ability to move from **Chat-to-Action**. By connecting it to your AI agent, you can automate SaaS Lifecycle Email, Trigger Events, Contact Management without having to build a custom tech stack or hire a developer.

Direct Agent Workflow for Loops

Connect: Give your Loops API Key to Claude Code, Cowork, or your favorite AI agent.

Automate: Your agent handles SaaS Lifecycle Email and Trigger Events directly.

Execute: No extra software or middleware required for Sales Engagement automation.

Use Loops for
Technical Details
API Type
REST
Authentication
API Key
Pricing Tier
Free Tier Available
SDK Languages
Node.js
Webhooks
Yes

Frequently Asked Questions

What does Loops do?

Loops is a sales engagement tool that provides Email platform for modern SaaS companies.

How do I use Loops with AI agents?

Connect Loops to agents like Claude Code or Cowork by using its REST and your API Key keys. This allows your agent to perform SaaS Lifecycle Email and Trigger Events directly without needing extra software.

Is Loops API free?

Yes, Loops offers a free tier for its API, making it accessible for testing and small-scale projects.

What are the best alternatives to Loops?

Based on features and use cases, the top alternatives to Loops are Resend, Close, OnePageCRM and HeyReach.