No, Clay is a paid service, but you can check their website for current trial offers.

Sales Intelligence

Clay

The universal data enrichment and outbound orchestration platform.

Important Links

Documentation ↗Website ↗Pricing ↗

Key Features

Waterfall Enrichment

AI-Powered Outbound

Universal Data Connector

B2B Data Enrichment

How to use this tool

"Claude, search my 'Q1 Prospects' table in Clay for companies with over $50M in funding and list their founders."

Technical Feature Analysis

Clay is built for AI-first teams, specifically for workflows where you want an AI agent to handle your Sales Intelligence tasks. Instead of manual data entry, Clay lets your AI "see" and "act" on your data directly through its REST.

Clay is an AI-native data enrichment platform that lets you run waterfall enrichment across 100+ providers. With the official hosted MCP server, you can use Claude to query your Clay tables, enrich prospects with real-time data, and trigger outbound workflows using natural language. It acts as the 'Lego-block' foundation for autonomous sales development.

The biggest win with Clay is the ability to move from **Chat-to-Action**. By connecting it to your AI agent, you can automate Waterfall Enrichment, AI-Powered Outbound, Universal Data Connector without having to build a custom tech stack or hire a developer.

Direct Agent Workflow for Clay

• Connect: Give your Clay API Key to Claude Code, Cowork, or your favorite AI agent.

• Automate: Your agent handles Waterfall Enrichment and AI-Powered Outbound directly.

• Execute: No extra software or middleware required for Sales Intelligence automation.

Use Clay for

AI Tools for Lead Enrichment AI Prospecting Tools

Technical Details

API Type

REST

Authentication

API Key

Pricing Tier

Paid Only

SDK Languages

Node.js

Webhooks

Yes

Frequently Asked Questions

What does Clay do?

Clay is a sales intelligence tool that provides The universal data enrichment and outbound orchestration platform.

How do I use Clay with AI agents?

Connect Clay to agents like Claude Code or Cowork by using its REST and your API Key keys. This allows your agent to perform Waterfall Enrichment and AI-Powered Outbound directly without needing extra software.