Clay
The universal data enrichment and outbound orchestration platform.
Clay provides Waterfall Enrichment, AI-Powered Outbound, Universal Data Connector through its REST. Features an official MCP server for direct AI agent integration.
Direct Agent Workflow for Clay
• Connect: Give your Clay API Key to Claude Code, Cowork, or your favorite AI agent.
• Automate: Your agent handles Waterfall Enrichment and AI-Powered Outbound directly.
• Execute: No extra software or middleware required for Sales Intelligence automation.
Frequently Asked Questions
What does Clay do?
Clay is a sales intelligence tool that provides The universal data enrichment and outbound orchestration platform.
How do I use Clay with AI agents?
Connect Clay to agents like Claude Code or Cowork by using its REST and your API Key keys. This allows your agent to perform Waterfall Enrichment and AI-Powered Outbound directly without needing extra software.
Is Clay API free?
No, Clay is a premium service. You can view their full pricing details at their official website.
What are the best alternatives to Clay?
Based on features and use cases, the top alternatives to Clay are Apollo.io, Clearbit (Breeze), ZoomInfo and BetterEnrich.
Alternatives to Clay
Apollo.io
The ultimate sales intelligence and engagement platform for AI-native teams.
Clearbit (Breeze)
Real-time company and person enrichment API by HubSpot.
ZoomInfo
The comprehensive B2B database and sales intelligence platform.
BetterEnrich
Waterfall email & phone finder with 17+ data sources.