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Sales Intelligence

Clay

The universal data enrichment and outbound orchestration platform.

Key Features
Waterfall Enrichment
AI-Powered Outbound
Universal Data Connector
B2B Data Enrichment
How to use this tool
"Claude, search my 'Q1 Prospects' table in Clay for companies with over $50M in funding and list their founders."
Technical Feature Analysis

Clay provides Waterfall Enrichment, AI-Powered Outbound, Universal Data Connector through its REST. Features an official MCP server for direct AI agent integration.

Direct Agent Workflow for Clay

Connect: Give your Clay API Key to Claude Code, Cowork, or your favorite AI agent.

Automate: Your agent handles Waterfall Enrichment and AI-Powered Outbound directly.

Execute: No extra software or middleware required for Sales Intelligence automation.

Use Clay for
Technical Details
API Type
REST
Authentication
API Key
Pricing Tier
Paid Only
SDK Languages
Node.js
Webhooks
Yes

Frequently Asked Questions

What does Clay do?

Clay is a sales intelligence tool that provides The universal data enrichment and outbound orchestration platform.

How do I use Clay with AI agents?

Connect Clay to agents like Claude Code or Cowork by using its REST and your API Key keys. This allows your agent to perform Waterfall Enrichment and AI-Powered Outbound directly without needing extra software.

Is Clay API free?

No, Clay is a premium service. You can view their full pricing details at their official website.

What are the best alternatives to Clay?

Based on features and use cases, the top alternatives to Clay are Apollo.io, Clearbit (Breeze), ZoomInfo and BetterEnrich.