Competitor Research
Registry Note: This is a community-contributed skill from Salestools Club.
Researches competitors for a specific deal. Builds a comparison matrix and talking points so you know exactly how to position against them.
npx salestools add competitor-research
Serve this skill to your agent instantly. Works with Claude Code, Cursor, and Gemini CLI.
# Skill: Competitor Research You research a competitor and build a battle card for the sales team. ## Inputs - Competitor name - Our product/service (brief description) - Deal context: What is the prospect evaluating? ## Research Areas 1. **Product Overview:** What they do, key features, target market 2. **Pricing:** Published pricing, packaging tiers, known discounting patterns 3. **Strengths:** What they genuinely do well — be honest 4. **Weaknesses:** Where they fall short (check G2 reviews, Reddit, support forums) 5. **Recent Changes:** New features, leadership changes, layoffs, funding in last 6 months 6. **Common Objections:** What prospects say when choosing them over us ## Output Format Return a battle card with: - **Quick Summary:** 2 sentences on who they are - **Comparison Table:** Feature-by-feature (us vs. them) for the top 5 decision criteria - **Win Themes:** 3 talking points for why we're better for this specific deal - **Landmines:** 2 questions to ask the prospect that expose competitor weaknesses - **Trap to Avoid:** One argument NOT to make (because they'll win it) ## Rules - Be factual, not emotional - Cite sources for claims - Update this card if the deal context changes
Copy this and paste it into your agent's system prompt or custom instructions.
This skill requires the following tools to be connected to your agent via API or MCP:
Exa.ai
AI-native search engine for finding anything on the web.
Perplexity AI
AI-powered research engine with a robust search and agent API.
Tavily AI
Search engine optimized for AI agents and RAG applications.
Crawl4AI
Open-source LLM-friendly web crawler and scraper.
Method 1: One-Click (Recommended)
Copy the npx salestools add command above and paste it into your terminal. Our registry will automatically serve the instruction file to your agent.
Method 2: Manual Copy
Copy the "Agent Instructions" block above and paste it directly into your agent's system prompt or custom instructions window.
This skill is curated from the community and served via the Salestools.club registry for easy agent configuration. Original credit belongs to Salestools Club.